Barco Joins Forces with TechnoPro


Kortrijk, 12 November 2012 – Barco, a pioneer in visualization solutions, has signed a distribution agreement worth several million dollars with AV expert TechnoPro LLC. TechnoPro will ensure the availability, delivery and support for Barco’s projection and image processing products, including the award-winning new range of ultra-bright HDX, HDF- and HDQ-projectors, in the Middle East region, thus helping Barco Dubai keep up with the increasing demand.

Headquartered in Dubai, TechnoPro LLC is one of the Middle East’s leading suppliers of technology for the entertainment market. Its over 12,000 m2 warehouses in Dubai, Qatar, and Lebanon house a large stock of state-of-the-art equipment, from over 25 manufacturers, including the lighting products of Barco High End Systems. The company’s experience and professional staff, its outstanding facilities and its large market coverage in the entertainment industry were all reasons for Barco to rely on TechnoPro for the distribution of its projectors and its image processing line of products.

Market leaders teaming up

The new Barco – TechnoPro distribution agreement, effective immediately, will cover all Barco’s products for business and large venue projections, including newcomers like the Innovation award-winning HDX-projector series and 3G image processing gear. TechnoPro has recently inaugurated a permanent exhibition showroom and training center in its Dubai headquarters to cater for live equipment demonstrations and technical training for Barco products.

Nabil Bourgeili, Managing Director of TechnoPro LLC: “We are proud to partner with one of the giants in the entertainment technology industry. Barco has always been an innovative leader in designing and manufacturing state-of-the-art equipment. We, at TechnoPro, are committed to providing the best for our clientele and business partners. The partnership with Barco will definitely help us fulfill our commitment.”

Support rapid growth

As a global visualization expert, Barco is rapidly gaining ground in the Middle East. Its top-notch visualization solutions recently took center stage at INFOCOMM and PALME DUBAI 2012 ‒ the region’s leading trade shows for audiovisual solutions. In addition, over 50 visitors from different countries joined the Projector and IP Workshop that Barco Middle East organized in May this year – an overwhelming success.

“The projector and image processing business in the Middle East is a growing yet very competitive business, requesting short delivery cycles, local technical support, local availability of spare parts, etc.,” says Barco’s Eric Brouwers, Regional Director Middle East and Africa. “Our distributor partnership with TechnoPro will help us cope better with these challenges and provide the best possible services to our rapidly-growing customer base.”


The partnership is a win-win situation for TechnoPro as well as Barco. TechnoPro gains a solid foundation of support and collaboration and privileged access to high-quality products to drive business success, while offering added value for customers (e.g. local, dedicated services). Barco, for its part, will benefit by strengthening its foothold in the Middle East entertainment market.

About Barco

Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with more than 3,700 employees worldwide. Barco posted sales of 1.041 million euro in 2011.

About TechnoPro LLC

Established in 2001, TechnoPro LLC is supplying the Middle East with professional AV equipment – Barco video projectors, image processing equipment, LED screens, Intelligent Lighting, Audio, Video, Lasers, Special Effects, Power Distribution, Truss Structure & Rigging Accessories – all state-of-the-art products made available for rental or sale. Headquartered in Dubai, UAE, the company has regional branches in Doha, Qatar, and Beirut, Lebanon. It employs around 90 professionals.

© Copyright 2012 by Barco

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